We faced the following problems:

Complex Integrations: Businesses often encounter difficulties integrating multiple payment options seamlessly into their platforms.

Cart Abandonment: Lengthy or complicated checkout processes can lead to increased cart abandonment rates.

• Modernize legacy systems and unify workflows across internal and external credit operations.
• Standardize user experiences across platforms like Novo App CAIXA and Plataforma.CAIXA.
• Coordinate delivery across 11 cross-functional squads with distinct scopes.
• Develop a scalable and reusable design system (DSC & Lib CAIXA).
• Manage a critical contract migration roadmap with tight deadlines.
• Align discovery insights with technical feasibility and business needs.

The carnival action and the reactivation of the store in the game was a step by Boticário in its strategy to expand dialogue and promote differentiated experiences that connect the in and out-of-game world with the most diverse audiences.

Brands need to be where our consumers are. Today, we already have an analytical and data-driven mindset. There is a need to understand this audience in depth, actively listening to the community and, based on this listening, connecting brands with relevant language, products and services, linking the audience to a personalized strategy. Companies cannot talk about the evolution and construction of the future of any business and communication without being connected with gamers.

With extensive experience in branding, product creation and digital platforms, I worked as a creative leader, strategic designer and creative consultant. I developed strategic objectives based on the needs of the brand and target audiences and led the creative development team.

Designing a product that didn't exist before was quite a challenge and I and the founder didn't know if the concept was design and buildable.

One of the great challenges in job recruitment is matching candidates to roles effectively. Achieving this requires navigating through a large pool of applicants, assessing diverse skills, and ensuring cultural fit. Balancing automation with personalization is crucial to streamline the process and enhance the overall candidate experience. Designing a product that didn't exist before was quite a challenge and I and the founder didn't know if the concept was design and buildable.

Going into this engagement, the client was definitely in need of some major help with this mobile app's UI/UX. The team (10 people) helped dramatically in the feat going above and beyond in providing alternative suggestions and feedback to the pre-existing ideas. We initially started off with a few screens that needed work, but after seeing the quality and attention to detail of the ongoing work, we decided to extend to redesign the entire application.

For this project I didn't have a budget I could spend on research but because of a very specific target audience of this app I knew I can't skip this step. Thankfully there were studies that others have done. Nielsen Norman Group had two studies, one about kids and one about teens, and the summary with most important findings was available for free on their website. Here are some interesting things I learned:

After going through the NNg studies I decided to go a bit deeper and talk to some users. First I interviewed a couple of teachers and parents. What I learned from a teacher who works with kids aged 6-10 is that they know how to use a smartphone and are comfortable with using the search function to find their favorite YouTubers. I also learned that most of them don't own their smartphone so using a tablet for streaming is a likely scenario.

I also observed several kids while they used their streaming app of choice - in most cases this was YouTube. I confirmed that by the age of 3 kids can use YouTube mobile app and are familiar with how it works but they do have trouble hitting adult sized (read: smaller) tap targets.

Based on the research I defined four different user groups based on their needs and stages of physical and cognitive development. These are Parents (18+), Teens (13-17), Older kids (9-12) and Younger kids (6-8).

After that I proceeded with creating a flowchart showing how the app would be organized. The main takeaway are the separate flows for each user category.

After I was done with all the planning I moved on to wireframing and I started with the onboarding flow.

As the flow I defined earlier contains separate flow for each user category I wireframed them as well. After the first step (shown in the previous set) teens and kids get a message letting them know if they will need a parent to help them set up the app.

After I took care of the onboarding screens I moved on to wireframing the main flow. Since the research showed the kids are already familiar with how other apps (especially YouTube) work I decided to stick with the common interaction patterns.

Research shows that kids require a tap area 4 times larger than those suitable for adults (2x2cm vs 1x1cm) so I made sure to increase the size of all targets. Also, since the age range of target user is pretty wide I decided to make the interface grow with them, starting with the biggest tap targets and progressing to regular sized ones as the kids grow and develop their motors skills.

Research also identified that as kids grow and become teens they no longer want to be treated like kids and the content targeted at them shouldn't be too childish. That's why the interface changes in this regards as well becoming less childish and colorful as the kids grow.

Since most parents are concerned with how much time their kids spend in front of the screen, the app includes parental controls that let's parents monitor and control their kids screen time.

There is also a mobile companion app that let's parent control and monitor what their kids are watching without interrupting their experience. This also allows kids feel like they have more freedom which is especially important in case of teens.

After everything else was complete I proceeded with designing the remaining screens - most of them in 3 different versions for different user categories.