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user experience excels when we break down problems to create solutions that connect people with integrity and focus
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about
I will help put your ideas, goals and needs in the
form unique projects that inspires you
and you customers.
project
UI/UX Design
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services process
Elizabeth some dodgy chavs are you taking the piss faff about pardon amongst car boot a load of old tosh is cracking goal blow off telling brown.
- Reinvent Your Business to Better
- Pioneering the Internet's First
- Pioneering the Design World's First
- Pioneering the Design World's First
- Pioneering the Design World's First
- Pioneering the Design World's First
projects
We put your ideas and thus your wishes in the
form of unique projects that inspires you and you customers.
payever
product lead / design lead / product design
saas tool design
product design / design system
o boticario
product strategy / product design / branding
imua
product management / product design / concept
restaurant app
product design / branding / ux/ui
payever
payever is building the commerce infrastructure to connect businesses of any size & industry with its partners and accept payments online & at the Point of Sale - easier, faster and more secure.
category
product management / design lead / product design /
client
payever GmbH
start Date
august 03, 2021
status
ongoing
project description
This is one of the many products we've been creating and improving over the years. Payever's Checkout Solutions aim to streamline payment processes for businesses, enhancing user experience and conversion rates.
the challenge
We faced the following problems:
Complex Integrations: Businesses often encounter difficulties integrating multiple payment options seamlessly into their platforms.
Cart Abandonment: Lengthy or complicated checkout processes can lead to increased cart abandonment rates.
Brand Consistency: Maintaining a consistent brand experience throughout the checkout process is challenging when using third-party payment gateways.Proposed Solutions:
Composable Checkout: Payever offers express checkout widgets and rate calculators that can be strategically placed on product pages, shopping carts, or directly in the checkout. This approach reduces the steps required for payment, keeping customers engaged and minimizing redirects.
Diverse Payment Options: The platform supports various payment methods, including Buy Now Pay Later (BNPL) for both B2C and B2B, financing, open banking, cards, and wallets, catering to diverse customer preferences.
Checkout Customization: Businesses can tailor the checkout interface to align with their brand's colors, fonts, and styles, ensuring a cohesive brand experience.
UX/UI Approach:
User-Centric Design: The checkout process is designed to be intuitive, minimizing the number of steps and information required from the user, thereby reducing friction.
Responsive Design: Ensuring compatibility across various devices and platforms to provide a seamless experience for all users.
Trust Signals: Incorporating security badges and clear policies within the checkout process to build user trust and confidence.
Personas:
Entrepreneurs:
Needs: A straightforward integration of multiple payment options to cater to a broad customer base.
Pain Points: Technical challenges in integrating payment systems and maintaining a consistent brand experience.
Goals: Increase conversion rates and provide a seamless checkout experience to customers.
Small to Medium-Sized Retailers:
Needs: Affordable and customizable checkout solutions that can scale with business growth.
Pain Points: Limited resources to manage complex integrations and the need to offer diverse payment methods.
Goals: Enhance customer satisfaction and reduce cart abandonment rates.
Tech-Savvy Consumers:
Needs: Quick, secure, and flexible payment options during online shopping.
Pain Points: Frustration with lengthy checkout processes and lack of preferred payment methods.
Goals: Complete purchases efficiently with their chosen payment method.
boti metaverse
In the Avakin Life universe, participants could choose different items, decorate apartments, virtually visit real or fantasy locations, as well as chat and compete with other players.
category
product strategy / product design / branding
client
almapBBDO
start date
september 01, 2021
status
completed/ongoing
project description
O Boticário has created an in-game experience that allows users to create their own avatars in the virtual reality game, Avakin Life.
The project, conceived by the brand in partnership with BBL and the agency AlmapBBDO (with which I sometimes work as a creative consultant), was active between February 22 and March 5, 2022 and unfolded into two virtual Carnival blocks, which were named after Boticário brands in the makeup and hair categories: "Intense Block" and "Match Block".
the challenge
The carnival action and the reactivation of the store in the game was a step by Boticário in its strategy to expand dialogue and promote differentiated experiences that connect the in and out-of-game world with the most diverse audiences.
Brands need to be where our consumers are. Today, we already have an analytical and data-driven mindset. There is a need to understand this audience in depth, actively listening to the community and, based on this listening, connecting brands with relevant language, products and services, linking the audience to a personalized strategy. Companies cannot talk about the evolution and construction of the future of any business and communication without being connected with gamers.
the approach
During the period, the game presented some activations and missions to engage and provide benefits to players. In Beauty Quest, participants were invited to complete a series of challenges about the world of beauty. Upon completing the tasks, they were awarded BotiCoins.
In Fashion Contest, players participated in beauty contests with Boticário products, and the best “looks” received points. The rewards could be used in the brand’s store, within the game. At the end of the season, the brand held a Pool Party, a personalized pool party open to all users of the game.
my contributions
With extensive experience in branding, product creation and digital platforms, I worked as a creative leader, strategic designer and creative consultant. I developed strategic objectives based on the needs of the brand and target audiences and led the creative development team.
SaaS Tool Design
This newly founded startup wanted to support organizations and teams in the design, control and optimization of their work.
category
product leader / product design / design System
client
confidential - hamburg - GmbH
start date
april, 2023
status
completed
project overview
The tool aimed to be an intelligent companion in setting up highly efficient organization structures to tackle overhead and lacks of transparency.
the challenge
Designing a product that didn't exist before was quite a challenge and I and the founder didn't know if the concept was design and buildable.
the solution
In several iterations, the key functionalities of the product were explored and the behaviors defined while a small development team built the first proof of concept.
designing with components
Right from the start a design system was set up in Figma to easily apply changes throughout the process and to keep things highly consistent throughout the app.
spreading the word
With Webflow, a lean landing page was designed and built to get the first beta testers on board and to attract potential investors.
Result
The product received a lot of attention in the European startup scene and got the first funding soon after the beta was released.
IMUA
IMUA is a beautiful project that was created to put a Human Resources methodology in a systemic flow.
category
product management / product design / design lead
client
flow executive finders
start date
august 20, 2021
status
ongoing
project overview
The project was built on three great pillars. People, companies and projects. The greatness of it is to see the Data Intelligence connect it all.
the challenge
One of the great challenges in job recruitment is matching candidates to roles effectively. Achieving this requires navigating through a large pool of applicants, assessing diverse skills, and ensuring cultural fit. Balancing automation with personalization is crucial to streamline the process and enhance the overall candidate experience. Designing a product that didn't exist before was quite a challenge and I and the founder didn't know if the concept was design and buildable.
my contributions
For this project I was initially responsible for all product design tasks. This included researching, defining personas, creating flowcharts and wireframes as well as designing a finished user interface. Later I was responsible for all definitions by the Product team alongside P.O.s, UX/UI designers and data product specialists.
project restaurant
This app (name excluded for now) is meant to help the users find deals at local restaurants. Even though this sounds simple there are a lot of little steps involved in filtering, sorting and displaying different items, so the goal of the project was to design each of the steps so they form a pleasant experience for the user.
category
product design / design ops
client
confidential
start date
may 05, 2024
status
completed/not yet lauched
my contributions
I was originally brought to this project as a consultant to help guide the design decisions of the firm the client had already hired. After I created a couple of proposed designs for the main screens of the app the client decided that I should take over the majority of the work so I was tasked with leading the design of the full app.
workflow
Going into this engagement, the client was definitely in need of some major help with this mobile app's UI/UX. The team (10 people) helped dramatically in the feat going above and beyond in providing alternative suggestions and feedback to the pre-existing ideas. We initially started off with a few screens that needed work, but after seeing the quality and attention to detail of the ongoing work, we decided to extend to redesign the entire application.
CLIENTS
Unique ideas, for unique companies.
experience
education
skills
knowledge is love and light and vision. wisdom is knowing what to do next.
virtue is doing it. skill is knowing how to do it.
92%
figma
89%
adobe cc
85%
miro
85%
agile
80%
sketch
90%
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